The entrepreneur, model and new mum has paired up with accessories brand, The Daily Edited, to curate a campaign and capsule collection for the lifestyle brand, whose personalised touches have Instagram in a frenzy.
Why did you choose to work with The Daily Edited?
"Alyce Tran, one of the founders of The Daily Edited contacted me to curate a collection and direct the shoot, and when she was talking me through her business I was really inspired by her and her business partner. They started their business at the same time I started mine and to see what they have achieved is amazing. I also really love getting behind and supporting local Australian businesses."
Can you tell us a little about the pieces and colours you selected for the collection?
"I selected the pieces I would use daily in my everyday life and the colours reflect those that complement my wardrobe. I’m all about monochrome and neutrals."
Do you have a favourite piece from the collection?
"My favourite piece from the collection is the little cream notebook that I take to all my business meetings, I love that it’s personalised! I also love the iPhone cover because I’m forever dropping my phone - it protects it and is stylish at the same time."
Has the birth of your son changed the way you keep organised day-to-day?
"Totally! It's organised chaos, but I just do my best - I have the little The Daily Edited notebook that I write everything in to keep track, so I don’t forget."
How has your morning routine changed since you son’s arrival?
"It revolves around him – I generally try and get up at least an hour and a half before he wakes to check emails, shower and catch up on work but as soon as he wakes I put everything down so I’m 100% present. I just it take one day at a time though. It’s an antidote to selfishness and forces you to live fully in every moment - and it definitely brings out a more patient side. You feel an overwhelming love that you didn’t know existed."
Now that you’ve started your own business do you have any tips for budding entrepreneurs?
"Learn to ask, it never hurts to ask. And surround yourself with inspiring and positive people."
Is there anything about starting your own business that has surprised you?
"To be honest, I’m surprised by the overwhelming response to my products – it’s been so positive! I’ve been doing everything myself with a very small support team and I think that has been the best thing for me to understand my customer and to make the right judgements. I know every single sale that goes through and every email that comes through customer feedback. Right now I’m working on a new short- and long-term business plan now that I’ve reached my one-year milestone."
Have you found it hard to juggle becoming a new mum with running a business?
"I’m always impressed with women who have a great work-life balance; knowing how and what to prioritise is important, and it's something I’m certainly working on. I think it will always be a constant juggle."
Where do you see The Base headed in the future?
"I just wanted to create something that was exciting to be a part of and something that makes people feel good about themselves. I want to consolidate for the moment and get the right structures in place for global expansion. We’ve just signed Sephora in Australia and we will launch with them at the end of this month. We’ve also had huge interest from other key global retailers but I want to get the back-end of the business from production, manufacturing and a new product development strategy in place first. Slow and steady wins the race!"
What’s the best beauty tip or trick you’ve picked up in your career?
"When I’m showering, I’ll turn the water to cold for the last couple of minutes, which invigorates and energises you. It also closes the hair cuticle and makes your hair really shiny."
The Daily Edited X Lara Worthington curated collection is now available on The Daily Edited.
Published Date: 9th November 2015