There's really no better way to launch a beauty range than by looking pretty beautiful yourself, and Lara Bingle is the new benchmark.
The model has spent this week chatting to media about her new tanning collection The Base by Lara Bingle, which she describes as “the best line of products to achieve a healthy, safe, glow.”
Looking tanned in a white Josh Goot pant suit, Ms Bingle was spotted dashing about in Sydney yesterday as she prepares for the launch.
On Monday, she shared this delightful pic while shooting The Base for Sunday Style, dressed in Christopher Kane - and looking stunning, again.
Nothing will cost more than $39 in The Base range, which consists of eight products - Instant Tan Mousse, Gradual Tanning Lotion, Body Glow Oil, Wash-Off Bronzing Gel, Shimmer Illuminator and Matte Bronzer Illuminator, LB cream (which is like BB Cream) and a Self-Application Tanning Mitt.
It should come as no surprise to Bingle fans that she’s launching The Base — she started counting down via Instagram back in August, and has already amassed over 11,000 fans on the site.
“My focus has been to offer the modern woman the best line of products to achieve a healthy, safe glow; a look of vitality and well being, one that enhances their inner beauty,” Ms Bingle said — and with skin like hers, we’ll buy whatever she’s having.
The Base launches Thursday via www.thebase.me/
Published Date: 19th November 2014