For Immediate Release

It's all about The Base

Model turned beauty entrepreneur Lara Bingle officially unveiled her signature tanning and bronzing range The Base this week in Paddington's iconic refurbished Windsor Castle, Sydney.

Owned and created by Bingle, the inspiration behind The Base was to create a high quality and easy- to-use collection of bronzing and tanning products.

Media and guests spent the day at home and poolside with Bingle as she showcased the collection and shared her bronzing tips. Product highlights include The Base Body Glow Oil, for a rich chocolate shimmer and The “LB” Cream, a hybrid sunscreen, moisturiser, primer, concealer and foundation.

Smiths Organics provided a wholesome and beautifying array of fresh juices and smoothies. Guests snacked on Smiths’ signature raw sang choy bow, vegan sandwiches, fresh fruit platters and raw sweet treats including a chilli and goji brownie and organic lemon turmeric slice.
The range will be sold exclusively online at and consists of 8 must-have products
priced from AUS $12-39.

The Base now available for pre-order and the interactive website will include how-to's, e-shop and a blog.

The Base is your foundation to enhance your inner beauty and create a natural glow. Tan safely with The Base this summer.

Release Date: 21st November 2014