THE BASE BY LARA BINGLE: PRESS RELEASE

For Immediate Release

Countdown to summer begins with The Base

Australian model Lara Bingle will launch her signature bronzing and tanning collection The Base by Lara Bingle in time for Christmas in the Southern Hemisphere summer.

Proudly owned and created by Lara, the inspiration for the The Base was to create a high quality, effective and easy-to-use collection of bronzing and tanning products.

Lara says: “I’m so excited to finally reveal The Base. So much hard work, passion and thought has gone into designing the range. My focus has been to offer the modern woman the best line of products to achieve a healthy, safe, glow; a look of vitality and well being, one that enhances their inner beauty”.

All Australian made, The Base will consist of eight products priced from AUD $12 - $39.

Lara shot The Base campaign with acclaimed Italian photographer Dario Cantellani and an all-Australian team. She will be in Australia during November to unveil the range.

The Base by Lara Bingle will be available exclusively online.

Register online to stay up to date and let your summer begin with The Base.

Instant Tan Mousse: super lightweight, streak-free, long lasting, velvety mousse that delivers an ultra even all-over tan.

Gradual Tanning Lotion: triple action tanning moisturiser that builds up a gorgeous, golden glow over time. Can also be used to extend the life span of an existing tan and to hydrate skin.

Body Glow Oil: contains a unique blend of moisturising ingredients, including coconut oil and exudes a rich chocolate shimmer. It is designed to give a healthy looking, flawless coverage with a natural fragrance.

Wash-Off Bronzing Gel: gives a quick, non-committal, instant golden tan that simply washes off with water.

Shimmer Illuminator and Matte Bronzer Illuminator: multi-purpose, light reflecting products that highlight and contour the natural curves of the face and body.

“LB” cream: versatile skin care/makeup hybrid is an all-in-one moisturiser, primer, sunscreen, skin treatment, concealer and foundation. Available in “honey” and “beige”.

Self-Application Tanning Mitt: soft, spongy mitt assists with quick application, provides even streak-free coverage and controls staining on your hands.

Release Date: 29th October 2014