Lara Bingle seems to be everywhere you turn on social media but now she will be on every newsstand in Australia as well.

From humble beginnings on that ‘Where the bloody hell are you?’ advertisement to that reality program to the cover of ELLE magazine.

Not only that but she is also taking on Jennifer Hawkins and Elle Macpherson.

Confidential can also reveal the controversial socialite, girlfriend of actor Sam Worthington and sometime model is launching her own bronzing and tanning collection, The Base by Lara Bingle.

“The Base is your foundation to transform your look and enable you to enhance your inner beauty,” said Bingle.

It’s a business concept originally proposed by former manager George Moskos, the man behind creating Miranda Kerr’s Kora Organics range.

The Base by Lara Bingle will launch online in November and is a similar concept to JBronze by Jennifer Hawkins.

“Owned and created by Bingle, the inspiration for the The Base was to create a collection of the ultimate bronzing and tanning products to
achieve a healthy, safe looking ‘glow’ — a look of wellbeing,” a press release read.

The product is to be priced between $19 and $39.

Source: The Daily Telegraph - Sydney Confidential
Published Date: 21st July 2014