Following the success of her first collaboration, Australian style icon, Lara Bingle has again partnered with iconic Australian retailer Cotton On Body to create her first underwear collection; Lara Bingle for Cotton On Body Intimates. The highly anticipated collaboration is made up of essential cotton underwear that is both comfortable and affordable and will hit Cotton On Body stores from Monday 17 March.

"Designing my own intimates range with Cotton On Body was an amazing experience,” explains Lara. “I believe the perfect underwear is the foundation of any wardrobe. Every girl needs essential cotton underwear as the everyday addition to their top drawer and this collection is all about simple styles that are practical and also the perfect fit.”

The colour palette includes the essential classics; white, black and grey marle, teamed with an injection of bright colours, beautiful prints and metallic yarns. All styles are finished with soft, minimalistic flat elastic for ultimate comfort, complete with Lara's signature branding featured subtly throughout the range.

“Made from super-soft cotton, the Lara Bingle for Cotton On Body Intimates collection features four key modern underwear styles and a versatile bandeau. The collection reflects Lara's effortlessly cool style; relaxed but with a sense of understated sexiness,” explains Cotton On Body Global Buying Manager, Erica Larsen.

Lara Bingle for Cotton On Body Intimates come in cute and compact boxes with a detailed style description to ensure choosing the right style is easy. At just $9.95 each, this collection makes for the perfect, affordable gift.

“As always, working with Cotton On Body has been such a fun, rewarding project,” said Lara. “I can't wait for the collection to hit the stores, we hope everyone loves it as much as we do.”

Lara Bingle for Cotton On Body Intimates will be available in Cotton On Body and online from 17 March, 2014.

Source: Cotton On - Media Release