A bright Lara Bingle kicked off Australia's upcoming celebration of style today as the fashion types geared up for the launch of Mercedes Benz Fashion Week on Monday.

Lara was happy to take her front row pew, with Jessica MacNamee and the crew from Vogue Australia, and said she is focusing on business plans and refining her commitments.

“My life has really started afresh and it’s a great feeling," Lara said, after chic designer Rebecca Valance took her bow at the Ananas venue in The Rocks.

“I am not looking at doing any TV at the moment as I am really consolidating a proper business plan and sticking to it."

Lara said she is heading to New York for a month in May and will then head back to Australia to unveil an underwear collection for the huge chain of Cotton On stores.

“My manager George Moskos and I are really concentrating to make the pieces really affordable, so it isn’t competing with pricier high-end designers."

Lara says the "family" atmosphere of the Cotton On company has really spurred her on and she is loving her new direction.

Source: Sydney Confidential
Published Date: 3rd April 2013