Lara Bingle is set to launch her own fashion label. The 25-year-old is following the likes of Elle Macpherson by starting up her own lingerie line.

Although the label is in the early stages of development, Bingle has confirmed that she is in talks with a big retailer about producing her own line, with a view to launching next year.

"My goal is to create a luxurious, affordable collection that empowers women and makes them feel sexy in their lingerie," the model-turned-reality TV star said.

The association came about after Bingle approached George Moskos - founder of Miranda Kerr's Kora Organics - this year about creating her own business.

"Lara has always had a love for fashion, she has a huge fan base and is well recognised for her sense of style," Moskos said.

"She is passionate about putting her name to something she truly believes in and has been very hands on."

Source: Sydney Morning Herald
Published Date: 18th November 2012