Channel 10 has thrown Lara Bingle into the heat of the TV ratings war, shifting her reality show from Thursdays to the prime-time slot of 8pm on Tuesdays.
Thanks to "very encouraging" advertising support, Being Lara Bingle will replace Modern Family and go up against Nine's ratings powerhouse The Big Bang Theory and Seven's US drama Once Upon A Time.
The scheduling decision, made yesterday, comes on the back of a series of positive test screenings and huge public interest in the show, which will launch on June 12.
"We are getting dozens of calls about this show every day," one Ten staffer said yesterday.
Dubbed as an inside look at the "real" person behind the headlines, the show will be diced up into 10 30-minute episodes and will also feature her brother Josh, mother Sharon and Australian manager and best friend Hermione Underwood.
Currently filming scenes in Los Angeles - where Bingle is trying to break into acting - the series hit a publicity snag this week when it was revealed the $8 million Bondi apartment in which she "lives" in the show is rented by producers.
The beachfront, four-bedroom mega-pad on posh Knotts Ave is being leased by production company Eyeworks for about $4500 per week, with Bingle set to return to her modest one-bedroom Darling Point at when filming finishes in July.
Critics have argued that the "fake" apartment clashes with Ten's ethos that the program will be an inside look at the "real" Bingle.
"I don't understand how you are supposed to be filming the 'life' of someone when you put them up in a multi-million-dollar apartment they could never afford in 'real life'," one online comment read yesterday.
But a rep for Ten defended the use of the plush pad, saying: "It makes for a better backing. It's easier to film in and the views are stunning."
It's also understood the producer opted for a Bondi location "to make the show more appealing to overseas TV buyers".
Source: Herald Sun
Published Date: 29th May 2012