Speedo Beach is the lifestyle sister to Speedo's performance swimwear. This season they've gone all out with their 2010/2011 campaign, presenting their bright prints, stylish swimmers and accouterments like sundresses, kaftans, and boardshorts in iconic Sydney style.

The lookbook and campaign was shot on sunny social princess and Speedos Ambassador Lara Bingle by acclaimed photographer Simon Leikias.

Styled by Harper's Bazaar Fashion Editor Christine Centenera - who also moonlights as Bingle's personal stylist - and featuring hair and makeup from Max May, the look book shoot took place at a familiar haunt for Centenera and Bingle, iconic Sydney beach Tamarama (known to locals as Glamourama due to its tendency to draw a fashionable crowd).

Exaggerated aqua seas, sizzling sand and Bingle's dark, rich tan all contribute to the photoset's heatwave appeal, while the fashion forward palette and graphic prints of Speedos' Beach collection mark the brand as one that can compete in the style, as well as sports stakes.

Source: The Vine
Date: 3rd November 2010