For Immediate Release

It's all about The Base

Model turned beauty entrepreneur Lara Bingle officially unveiled her signature tanning and bronzing range The Base this week in Paddington's iconic refurbished Windsor Castle, Sydney.

Owned and created by Bingle, the inspiration behind The Base was to create a high quality and easy- to-use collection of bronzing and tanning products.

Media and guests spent the day at home and poolside with Bingle as she showcased the collection and shared her bronzing tips. Product highlights include The Base Body Glow Oil, for a rich chocolate shimmer and The “LB” Cream, a hybrid sunscreen, moisturiser, primer, concealer and foundation.

Smiths Organics provided a wholesome and beautifying array of fresh juices and smoothies. Guests snacked on Smiths’ signature raw sang choy bow, vegan sandwiches, fresh fruit platters and raw sweet treats including a chilli and goji brownie and organic lemon turmeric slice.
The range will be sold exclusively online at and consists of 8 must-have products
priced from AUS $12-39.

The Base now available for pre-order and the interactive website will include how-to's, e-shop and a blog.

The Base is your foundation to enhance your inner beauty and create a natural glow. Tan safely with The Base this summer.

Release Date: 21st November 2014


Lara Bingle is busy launching her brand of beauty and skin products, The Base, in Sydney this week. However, it looks like Bingle has bigger plans for the brand, confirming with POPSUGAR Australia that she intends to extend The Base's offering in 2015 with the launch of The Base swimwear.

"I've started doing some swimwear for The Base," Lara announced, adding, "I've just started the whole process of designing the collection."

Bingle fans won't be able to wear the model-turned-designer's bikini brand this Summer, with Lara confirming she is still a while off from launching the collection: "It's going to come out next Summer, and it will all be under The Base brand," she said.

This isn't the first time Lara has put her famous face and name to a swimwear brand. She collaborated in 2013 with Cotton On Body to launch a collection of separate swimpieces, made to mix-and-match. "I wore a lot of my Cotton On stuff, mostly the black and white pieces," Lara said, admitting she is considering keeping to an aesthetic that is similarly simple and minimalist within her new line: "I've started designing the first six pieces of swimwear, and they're all black," she said.

"I've always loved black, obviously you can't go wrong, but I think the construction and the material is also really important when designing swimear," Bingle began, adding, "I think the fit, definitely the material, the quality of the swimwear, and the construction is all important when finding flattering swimwear. You must know your own body, because everyone's different."

While we will likely still have a little while to wait until we get a first glimpse at the collection, Lara Bingle does deliver the beach babe shots all the time on her Instagram. So, keep scrolling to let Australia's ultimate Summer style-setter inspire your Summer.

Source: POPSUGAR Australia
Published Date: 19th November 2014


There's really no better way to launch a beauty range than by looking pretty beautiful yourself, and Lara Bingle is the new benchmark.

The model has spent this week chatting to media about her new tanning collection The Base by Lara Bingle, which she describes as “the best line of products to achieve a healthy, safe, glow.”

Looking tanned in a white Josh Goot pant suit, Ms Bingle was spotted dashing about in Sydney yesterday as she prepares for the launch.

On Monday, she shared this delightful pic while shooting The Base for Sunday Style, dressed in Christopher Kane - and looking stunning, again.

Nothing will cost more than $39 in The Base range, which consists of eight products - Instant Tan Mousse, Gradual Tanning Lotion, Body Glow Oil, Wash-Off Bronzing Gel, Shimmer Illuminator and Matte Bronzer Illuminator, LB cream (which is like BB Cream) and a Self-Application Tanning Mitt.

It should come as no surprise to Bingle fans that she’s launching The Base — she started counting down via Instagram back in August, and has already amassed over 11,000 fans on the site.

“My focus has been to offer the modern woman the best line of products to achieve a healthy, safe glow; a look of vitality and well being, one that enhances their inner beauty,” Ms Bingle said — and with skin like hers, we’ll buy whatever she’s having.

The Base launches Thursday via

Published Date: 19th November 2014


marie claire sat down with the Cronulla-raised star to talk about her new self-tanning line, her love of summer, and why her boyfriend hates Instagram.

Is there a woman in the world better suited to starting a tanning line than Lara Bingle? She’s the happy-go-lucky, sun-seeking Cronulla model who is more comfortable on the beach than she is on the runway.

“My mum was that beach girl, I’m that beach girl,” Bingle says. “That carefree Australian attitude has always been a real inspiration to me. I love the beach, I spend a lot of time there.”

Bingle is in town for a fleeting visit to launch The Base, her new line of self tanning and bronzing products. The range features everything from wash-off bronzing gel to shimmering skin illuminators and, Bingle’s favourite, a sheer coverage LB cream. “It’s just like a BB cream, only for LB,” she jokes. Nestled in an armchair in a beautifully renovated terrace in Sydney’s Paddington, there’s no doubt about it: Bingle is glowing. “A glow is good,” she says, smiling. “A tan always looks good, but a glow makes you feel good.”

MC: Where did the idea for The Base come from?
LB: Being around makeup and hair and photoshoots all my life, I wanted to create products that were illuminating as well as tanning. I wanted to make something of my own that looked luxurious, but at a small price. The most expensive product in the line is $39 and the cheapest, the tanning mitt, is $12.

MC: Why did you want to have a tanning line as opposed to a makeup line?
LB: I don’t like heaps of makeup, and I think less is more. I think with young girls in particular, they don’t know that you don’t need to wear a lot of makeup to look good. You just need a good base that makes you feel good that you can add to if you want to. Honestly, I wouldn’t even know where to start with cosmetics.

MC: Skin cancer is a big problem facing Australians. Is that one of the reasons you wanted to encourage fake tanning products?
LB: When I was younger my mum used to wear baby oil in the sun. I grew up thinking that was the way, and it’s not. I’m 27 now and your skin changes when you get older. You want to look after yourself. That’s why I think not baking yourself in the sun to look good is so important. You can do it other ways, and safe ways.

MC: If you were stranded on a tropical island, what would be the three things you would take with you?
LB: A really thick book, so it would last me a long time. Sunscreen. And a big shawl or a blanket. I’m always cold, I feel the cold really badly. I need to be warm!

MC: What are some of your favourite fashion brands?
LB: I love Dion Lee. I think his construction is ten out of ten. Another favourite is Celine. I always wear Celine because it’s minimal, but I go broke because it’s so expensive! But if I could wear one brand, it would probably be Celine. I like that it doesn’t have a lot of branding, it’s very easy to wear.

MC: Is social media important to you?
LB: I don’t take it too seriously. But I do think there’s no mystery anymore. Everyone knows everything from social media. Sometimes it’s nice not to know things and not to give everything away.

MC: Would you ever get off social media?
LB: Probably (laughs). My boyfriend isn’t a fan of social media. When we first met, he had no idea what it was and he wanted to get on Instagram because I was on it so much. He was always like, “what do you do on this thing?” But now he’s off it. Completely off it. He says to me, “I don’t understand Lara, who are you talking to, who are these people?” Maybe I’ll get off social media one day, but maybe I won’t. Who knows?

The Base by Lara Bingle launches this week.

Source: marie claire
Published Date: 18th November 2014


The Lara Bingle pregnancy rumours have persisted, but when she stepped out in Cronulla yesterday, the thought-to-be-expecting star looked very ... un-pregnant?

Perhaps it’s a feat of visual trickery and she’s hiding something under that very clever skirt, but the baby bump everyone was expecting to see never quite eventuated.

Bingle, who has never confirmed or denied rumours there is a baby Bingle on the way, wore a light pink tight top with an army-inspired skirt and sky high black heels.

It was marked difference from the heavy all-black ensemble of a bulky scarf and oversized coat that she was wearing when she arrived in Sydney on Wednesday.

Calling into an IGA supermarket in Cronulla in Sydney’s south with her mother, Lara chatted with a fan before heading out to lunch at Double Bay’s Indigo Cafe with her best friend Vicki-Lee, who is currently expecting.

Published Date: 31st October 2014