LARA: "I'VE PULLED BACK FROM LEADING A PUBLIC LIFE"

Model and entrepreneur Lara Bingle — the beach babe and budding businesswoman — talks about her new skincare range and being true to herself.

How long has The Base by Lara Bingle, your range of tanning and skincare products, been in the works?

It all stemmed from me wanting to be the kind of woman who wanted to have it all to herself.

You know, own it and create it, rather than everyone doing it for you and then just putting your name to it.

I wanted to create something bigger than myself, and be able to genuinely talk about it and not have someone else write my notes for me.

I’ve been there, done that for so long, being the face of other companies.

It sounds like a mammoth task. How does one even start?

Yeah, I know, right [laughs].

It was a year in the making, and I look back now and I’m like, “How did I [start]?” You just kind of work out exactly what you want to do.

Over the years I’ve come across so many inspiring women and learnt so much that I’ve used all their knowledge.

I flew to Perth one day and met Andrea Bux, who created Invisible Zinc, and I was so inspired… Learning and listening to other people is really important.

What was the turning point, for you, from celebrity to entrepreneur?

I think you come to a place in your life where you’re done with all the stuff that, you know… I was quite bored [with] talking about my personal life, to be honest.

Like, I don’t even talk with my friends [about that], so when people would ask me [personal] things I’d be like, “Ugh.”

Do you feel it’s hard for you to be taken seriously as a businesswoman?

I think I’ve always had that struggle.

With social media these days, there’s no mystery – that’s gone out the window – and I like mystery. I’ve started to do things I really like now.

I’ve pulled back [from public life] and put out there who I actually am, rather than people doing it for me and creating this person that is not who I am.

What has been the major learning curve?

Knowing each and every dollar that goes in and out of your account [laughs].

Honestly, knowing the business side of things is really important to me, and that’s another reason why I started this.

I wanted to know how to create a business from scratch and then [work on] the creative side of things.

A subtle tan smell is tough, but you seem to have achieved it.

It’s not that bad… [takes the lid off].

You know what? It smells like a dough…

A doughnut, I know! Everyone says that. OK, that’s good.

I like doughnuts.

But this [tan] is good; I tested it on my boyfriend [actor Sam Worthington] for a few days, because he has pale skin.

Was there a moment when making this that you thought, “What am I doing?”

Day in, day out; it’s a constant. If you want to do something, do it right.

Or at least try. I tried super-hard, like, for over a year.

You spend a lot of time overseas. How often do you make it back to Australia?

I’m in Australia less and less; I’ve been here maybe three times this year.

I miss it.

It’s nice to be back to visit my family, but I fly them to come and visit [me].

The world is small.

I used to think it was really big when I was younger, but [everything] is just a flight away.

I love travelling; I’m a bit of a gypsy.

I just like to go everywhere and explore – and pack lightly [laughs].

As this is our annual party issue, how has your attitude towards attending parties changed over the years?

My attitude hasn’t changed.

I have never been a massive fan of attending a lot of parties – only the ones that have personal significance to me.

You mentioned earlier that you like to maintain a sense of mystery. Is this a new direction for you? You’ve been so public in the past.

One of the nicest things is to not know everything about someone or something, and the discovery [of it].

Although The Base is keeping you busy, what else are you working on?[Pregnancy questions were off-limits, but that’s what we were wondering…]

I plan to do other projects under this brand, but that’s next year.

It’s just slow and steady, I think. Slow and steady wins the race.

The Base by Lara Bingle is available now. Visit www.thebase.me

Source: Sunday Style
Published Date: 14th December 2014

IT'S ALL ABOUT THE BASE

For Immediate Release

It's all about The Base

Model turned beauty entrepreneur Lara Bingle officially unveiled her signature tanning and bronzing range The Base this week in Paddington's iconic refurbished Windsor Castle, Sydney.

Owned and created by Bingle, the inspiration behind The Base was to create a high quality and easy- to-use collection of bronzing and tanning products.

Media and guests spent the day at home and poolside with Bingle as she showcased the collection and shared her bronzing tips. Product highlights include The Base Body Glow Oil, for a rich chocolate shimmer and The “LB” Cream, a hybrid sunscreen, moisturiser, primer, concealer and foundation.

Smiths Organics provided a wholesome and beautifying array of fresh juices and smoothies. Guests snacked on Smiths’ signature raw sang choy bow, vegan sandwiches, fresh fruit platters and raw sweet treats including a chilli and goji brownie and organic lemon turmeric slice.
The range will be sold exclusively online at www.thebase.me and consists of 8 must-have products
priced from AUS $12-39.

The Base now available for pre-order and the interactive website will include how-to's, e-shop and a blog.

The Base is your foundation to enhance your inner beauty and create a natural glow. Tan safely with The Base this summer.

Release Date: 21st November 2014

LARA SET TO LAUNCH A BIKINI COLLECTION FOR THE BASE

Lara Bingle is busy launching her brand of beauty and skin products, The Base, in Sydney this week. However, it looks like Bingle has bigger plans for the brand, confirming with POPSUGAR Australia that she intends to extend The Base's offering in 2015 with the launch of The Base swimwear.

"I've started doing some swimwear for The Base," Lara announced, adding, "I've just started the whole process of designing the collection."

Bingle fans won't be able to wear the model-turned-designer's bikini brand this Summer, with Lara confirming she is still a while off from launching the collection: "It's going to come out next Summer, and it will all be under The Base brand," she said.

This isn't the first time Lara has put her famous face and name to a swimwear brand. She collaborated in 2013 with Cotton On Body to launch a collection of separate swimpieces, made to mix-and-match. "I wore a lot of my Cotton On stuff, mostly the black and white pieces," Lara said, admitting she is considering keeping to an aesthetic that is similarly simple and minimalist within her new line: "I've started designing the first six pieces of swimwear, and they're all black," she said.

"I've always loved black, obviously you can't go wrong, but I think the construction and the material is also really important when designing swimear," Bingle began, adding, "I think the fit, definitely the material, the quality of the swimwear, and the construction is all important when finding flattering swimwear. You must know your own body, because everyone's different."

While we will likely still have a little while to wait until we get a first glimpse at the collection, Lara Bingle does deliver the beach babe shots all the time on her Instagram. So, keep scrolling to let Australia's ultimate Summer style-setter inspire your Summer.

Source: POPSUGAR Australia
Published Date: 19th November 2014

LARA GETS SET TO LAUNCH THE BASE

There's really no better way to launch a beauty range than by looking pretty beautiful yourself, and Lara Bingle is the new benchmark.

The model has spent this week chatting to media about her new tanning collection The Base by Lara Bingle, which she describes as “the best line of products to achieve a healthy, safe, glow.”

Looking tanned in a white Josh Goot pant suit, Ms Bingle was spotted dashing about in Sydney yesterday as she prepares for the launch.

On Monday, she shared this delightful pic while shooting The Base for Sunday Style, dressed in Christopher Kane - and looking stunning, again.

Nothing will cost more than $39 in The Base range, which consists of eight products - Instant Tan Mousse, Gradual Tanning Lotion, Body Glow Oil, Wash-Off Bronzing Gel, Shimmer Illuminator and Matte Bronzer Illuminator, LB cream (which is like BB Cream) and a Self-Application Tanning Mitt.

It should come as no surprise to Bingle fans that she’s launching The Base — she started counting down via Instagram back in August, and has already amassed over 11,000 fans on the site.

“My focus has been to offer the modern woman the best line of products to achieve a healthy, safe glow; a look of vitality and well being, one that enhances their inner beauty,” Ms Bingle said — and with skin like hers, we’ll buy whatever she’s having.

The Base launches Thursday via www.thebase.me/

Source: News.com.au
Published Date: 19th November 2014

MARIE CLAIRE: LARA IS ALL ABOUT THE BASE

marie claire sat down with the Cronulla-raised star to talk about her new self-tanning line, her love of summer, and why her boyfriend hates Instagram.

Is there a woman in the world better suited to starting a tanning line than Lara Bingle? She’s the happy-go-lucky, sun-seeking Cronulla model who is more comfortable on the beach than she is on the runway.

“My mum was that beach girl, I’m that beach girl,” Bingle says. “That carefree Australian attitude has always been a real inspiration to me. I love the beach, I spend a lot of time there.”

Bingle is in town for a fleeting visit to launch The Base, her new line of self tanning and bronzing products. The range features everything from wash-off bronzing gel to shimmering skin illuminators and, Bingle’s favourite, a sheer coverage LB cream. “It’s just like a BB cream, only for LB,” she jokes. Nestled in an armchair in a beautifully renovated terrace in Sydney’s Paddington, there’s no doubt about it: Bingle is glowing. “A glow is good,” she says, smiling. “A tan always looks good, but a glow makes you feel good.”

MC: Where did the idea for The Base come from?
LB: Being around makeup and hair and photoshoots all my life, I wanted to create products that were illuminating as well as tanning. I wanted to make something of my own that looked luxurious, but at a small price. The most expensive product in the line is $39 and the cheapest, the tanning mitt, is $12.

MC: Why did you want to have a tanning line as opposed to a makeup line?
LB: I don’t like heaps of makeup, and I think less is more. I think with young girls in particular, they don’t know that you don’t need to wear a lot of makeup to look good. You just need a good base that makes you feel good that you can add to if you want to. Honestly, I wouldn’t even know where to start with cosmetics.

MC: Skin cancer is a big problem facing Australians. Is that one of the reasons you wanted to encourage fake tanning products?
LB: When I was younger my mum used to wear baby oil in the sun. I grew up thinking that was the way, and it’s not. I’m 27 now and your skin changes when you get older. You want to look after yourself. That’s why I think not baking yourself in the sun to look good is so important. You can do it other ways, and safe ways.

MC: If you were stranded on a tropical island, what would be the three things you would take with you?
LB: A really thick book, so it would last me a long time. Sunscreen. And a big shawl or a blanket. I’m always cold, I feel the cold really badly. I need to be warm!

MC: What are some of your favourite fashion brands?
LB: I love Dion Lee. I think his construction is ten out of ten. Another favourite is Celine. I always wear Celine because it’s minimal, but I go broke because it’s so expensive! But if I could wear one brand, it would probably be Celine. I like that it doesn’t have a lot of branding, it’s very easy to wear.

MC: Is social media important to you?
LB: I don’t take it too seriously. But I do think there’s no mystery anymore. Everyone knows everything from social media. Sometimes it’s nice not to know things and not to give everything away.

MC: Would you ever get off social media?
LB: Probably (laughs). My boyfriend isn’t a fan of social media. When we first met, he had no idea what it was and he wanted to get on Instagram because I was on it so much. He was always like, “what do you do on this thing?” But now he’s off it. Completely off it. He says to me, “I don’t understand Lara, who are you talking to, who are these people?” Maybe I’ll get off social media one day, but maybe I won’t. Who knows?

The Base by Lara Bingle launches this week.

Source: marie claire
Published Date: 18th November 2014